Digital Transfer Printing
Digital Transfer Printing (Heat Transfer) by Promotional Products
Digital Transfer Printing is one of the most popular decoration methods for custom branded merchandise. At
Publicity Promotional Products, we use premium digital film and eco-solvent inks to create
crisp, vibrant, full-colour transfers that look incredible on a wide range of fabrics and promotional items.
This method is ideal for detailed artwork, photo images, gradients, logos with multiple colours, and
short-run print jobs.
What Is Digital Transfer / Heat Transfer Printing?
This is a high quality substrate which is printed with a wide format digital printer using eco-solvent inks to produce your logo or image as a digitally printed transfer. Because the transfers are printed using a full colour process, the number of colours in your design does not affect the price, making this method ideal for small quantity orders and complex branding.
Digital transfers are used for branding fabrics and are printed on transfer paper using a digital printing machine, then heat pressed onto the product. Artwork can contain special effects, shading, photo images and can be cut to almost any required shape. This makes digital transfer perfect for individual names and numbers, sporting teams, events and limited-edition merchandise ranges.
Examples of Digital Transfer Branding
Below are examples of digital transfer prints applied to different promotional products. When you create this page in WordPress, simply replace the image URLs with your uploaded product photos.
Cap with Digital Transfer
Precise full-colour transfer applied to structured caps and headwear
Water proof Wet/ Dry Bags with Digital Transfer
Full-colour artwork with gradients applied to a waterproof dry bag.
Small Pouch with Digital Transfer
Digital transfer is ideal for small pouches and accessories requiring fine detail.
Umbrella with Digital Transfer
Photo-effect transfers showcase shading and intricate design elements on umbrella panel and umbrella sleeve.
Running Belt with Digital Transfer
Perfect for multi-colour event art and variable data such as dates or themes
Phone Pouch with Digital Transfer
High-resolution logo with bold colours and smooth matte finish.
How Digital Transfer Pricing Works
Pricing for transfer printing is based on the size of the transfer itself and the total quantity required. Because colour does not affect the cost, digital transfers are ideal for complex, full-colour logos and small to medium order quantities.
For an accurate quote, simply let us know:
- The product you’d like branded
- The size of the print area required
- The quantity of items you need
Artwork Requirements
Supplying the correct artwork helps us achieve the best possible result for your print.
- Artwork can be supplied in vector format (AI, EPS, SVG) or as a high-resolution PDF.
- All text should be converted to outlines to avoid font issues.
- If you are unsure, our team can check your files and recommend the best set-up for digital transfer printing.
Set-up fees are priced according to the size of the transfer and the quantity ordered for this method of decoration.
Advantages of Digital Transfer Printing
- Cost-effective for spot colour or full colour transfers – the number of print colours does not change the price.
- Crisp, clear artwork reproduction is possible even on textured or uneven fabrics.
- Matte finish that will not crack or fade under normal circumstances.
- Variable data ready – easily add individual names, numbers or other personalised details.
- Only one set-up charge is required, no matter how many colours are in your logo.
Limitations to Consider
- Only approximate PMS colours can be reproduced due to the CMYK digital printing process.
- Some special colours, including metallic gold and silver, cannot be reproduced with standard digital transfers.
- A thin, clear line of glue can sometimes be seen around the edge of highly detailed or intricate shapes.
Ready to Brand Your Products with Digital Transfers?
Digital Transfer Printing is a versatile, high-impact decoration method suitable for apparel, bags, hats, umbrellas, sportswear and thousands of other promotional products.
Contact Publicity Promotional Products today for a fast quote or to discuss which decoration method will work best for your campaign.