Direct digital Printing Info

Direct Digital Print

Your guide & information about branding technique

Direct Digital Printing

Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.

You will find branding term direct digital print or full colour direct digital printing methods splashed around the website, direct digital print is form of printing that gives us the ability to print your logo on to some of the most trickiest products in full colour.  

A full colour logo can be printed directly printed on to the product, not a label, not an epoxy domed print, this is a UV print method that is printed by machine. 

Products such as pens, usb’s, notebooks, and corporate gifts can be printed using a digital logo design without losing the visuals of gradient effects within your logo, you can also print photo images and designs with direct digital printing, this method is not available on all products and is suited for flat surface items to achieve maximum print area. With many logos in full colour these days this print method is great for achieving printing with lots colour at the cheapest way possible over a variety of different product options.

Advantages

Ideal for printing dark coloured products as a layer of white ink can be printed under the artwork.
Can print variable data including individual names.
Only one set up charge is required irrespective of the number of print colours.
Instant drying so products can be shipped immediately.
Offers larger print areas on many products and can print very close to the edge of flat products.

Limitations

Only approximate PMS colours can be reproduced.
Some colours cannot be reproduced including metallic silver and gold.
The size of branding areas is limited on curved surfaces.
Larger print areas tend to be more expensive.

 

Artwork Requirements

Artwork can be supplied in either vector or bitmap format.
A 3mm bleed should be added to the artwork if it bleeds off the product.

A once off $75 Set up fee + GST / Per Position applies to this method of decoration.

Modern printing methods such as laser and ink-jet printing are known as digital printing. In digital printing, an image is sent directly to the printer using digital files such as PDFs and those from graphics software such as Illustrator and InDesign. This eliminates the need for a printing plate, which is used in offset printing, which can save money and time.

Without the need to create a plate, digital printing has brought about fast turnaround times and printing on demand. Instead of having to print large, pre-determined runs, requests can be made for as little as one print. While offset printing still often results in slightly better quality prints, digital methods are being worked on at a fast rate to improve quality and lower costs.

OUR MISSION