Promotional Notepads

Benefits of Promotional Notebooks

A notebook is a useful tool in that it’s a gift that people actually use. In most cases, merchandise that carry the branding of a company is discarded or packed away in a storage cupboard. Gifting a notepad is pragmatic and will be used until the pages run out. Sourcing branded notebooks as part of your business’s marketing campaign has several advantages.

• Promotional items are customisable. There are several options to consider, such as the colour or whether it’s lined or unlined. Selecting the message or logo to be printed on the cover is a critical decision as your company’s reputation depends on it. This is an opportunity to get creative as we tailer various factors to your desire.
• There is a perception that notebooks are expensive, but they’re not. In fact, it’s one of the more affordable promotional items for businesses. Furthermore, when bought in bulk as part of an extensive marketing campaign, they’re more cost-effective. A great idea is to shrink wrap notebooks into packs of five to simplify distribution and maintain the condition.
• The primary objective of promotional notebooks is advertising for your company. Generic advertising such as television or radio requires a significant investment. Although you’re reaching a wider audience at the same time, you have to pay for every advert. In the case of a notebook, the expense to your company is for the initial order. Your brand and logo on the front of the book advertise your business for months, even years after. That kind of exposure is unparalleled.

Common Mistakes People Make Regarding Company-Branded Notepads

There is no doubt that promotional marketing is effective. It provides the marketing team at your company with various avenues and freedom to express your brand. However, that freedom could result in mistakes when choosing only custom-branded notepads. Avoid these mistakes when you’re embarking on a marketing campaign.

• Every marketing campaign must have an objective. Many companies fall short here as they don’t consider the end goal. Deciding what you want to achieve through a marketing drive is imperative to its success. When you pay attention to the end result, you will be guided by which promotional items suit your brand and the campaign the best.
• The failure of a business to develop and implement a distribution plan will result in disappointment. It’s pointless acquiring items for marketing when you have no method of handing them out. Ensure that your distribution is strategic; for example the owner of a retail store may provide a gift to every customer that purchases from their business. In this case, it’s highly likely the recipient will come back. Handing gifts out to random people will not help your campaign.
• The absence of adequate information contributes to the failure of a campaign. Your item can look fantastic with great designs on a high-quality product, but if there’s no information such as a phone number or a website, it defeats the purpose. Ultimately, you want people who see your brand to take action and interact with your company. That can only occur if the relevant information is on the item.

About Publicity Promotional Products

We have been assisting businesses and other organisations with marketing themselves with promotional items. It’s an effective method of advertising and increasing revenue. We have thousands of products available and can accommodate any request for items that don’t feature in our catalogue.

Contact us for promotional products that will boost your business. We have various delivery options to ensure you receive your package.